Privacy Policy for Falk Plumbing Supply
Effective Date: May 1, 2026
falksupply.com (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit falksupply.com (the “Site”), use our contact form, or interact with our content and services.
Information We Collect
We may collect information in the following ways:
- Information you provide directly. This includes information you submit through our contact form, such as your name, email address, phone number, and any message or other details you choose to share.
- Information collected automatically. When you visit the Site, we mayautomatically collect information such as your IP address, browser type, device type, operating system, pages viewed, referring page, time spent on pages, and similar usage information.
- Information collected through tracking technologies. We may collect information through cookies, pixels, tags, and similar technologies.
How We Use Information
We may use the information we collect to:
- Operate, maintain, and improve the Site.
- Respond to messages and inquiries submitted through the contact form.
- Analyze website traffic, performance, and user behavior.
- Measure the effectiveness of our content, outreach, and advertising.
- Support website functionality, analytics, and marketing activities.
- Better understand how visitors find and use the Site.
Cookies and Tracking Technologies
We use cookies and similar technologies to support site functionality, analyze traffic, and measure marketing performance. These technologies may be set by us or by third parties we use for analytics and advertising.We use the following tools:
- Google Analytics, which helps us understand how visitors use the Site. Google states that Google Analytics uses cookies.
- Google Tag Manager (GTM), which helps us manage website tags. GTM itself does not use cookies by default, but it may load other tools that do.
- Meta Pixel, which helps us measure advertising performance and understand how users interact with our marketing.
- UTM parameters, which help us identify the source, medium, campaign, or other context of traffic to the Site. You can control cookies through your browser settings. Some features of the Site may not function properly if you disable cookies.
Contact Form
If you submit information through our contact form, we use that information only to respond to your inquiry, provide requested information, or manage related communications.We do not sell contact form submissions. We do not share contact form submissions with third parties for their own marketingpurposes.
Sharing of Information
We do not sell your personal information. We may share information with service providers and vendors that help us operate the Site and perform services on our behalf, such as hosting, analytics, security, and communications services. These service providers are authorized to use the information only as needed to provide services to us. We may also disclose information if required to do so by law, legal process, or government request, or if we believe disclosure is necessary to protect our rights, safety, or property, or the rights, safety, or property of others.
Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly market to minors. We do not knowingly collect personal information from children under 13 or from teens where doing so would be restricted by applicable law. If we learn that we have collected personal information from a child or teen in violation of applicable law, we will take reasonable steps to delete it. Arkansas law now includes additional privacy protections for children and teens, including limits on targeted advertising in certain circumstances.
Your Choices
You may be able to manage cookies through your browser settings. You may also be able to limit tracking through device settings, browser tools, or ad preferences offered by
third-party platforms. If you are located in Arkansas or another jurisdiction with applicable privacy rights, you may have certain rights regarding your personal information, subject to applicable law.
Data Retention
We keep personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.